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1. How do you handle URL redirects during a website redesign? Perhaps an unexpected first question to ask, but this can save you from losing years of SEO work. According to BrightEdge, 68% of all online experiences begin with a search engine, which is why protecting your search visibility during
Why Nonprofit Website Redesigns Hurt SEO in the First Place There are usually one of four issues when it comes to website redesigns hurting SEO. The first is when URLs change without redirects. When a page moves to a new address and nothing tells Google where it went, that page’s
What is a mission driven marketing agency? A mission-driven marketing agency is a digital partner that treats your organization’s purpose as the starting point for every strategic and creative decision. It operates by focusing on four categories: strategy, outcomes, senior-level attention, and a philosophical alignment with what you stand for.
Website Refresh vs. Website Redesign: What’s the Difference? Image: NCYC. An example of a nonprofit website redesign, by Embark. Click here to learn more about the project. The terms “refresh” and “redesign” get used interchangeably, but they’re not the same thing — and confusing them leads to either overspending on
Practice #1: Optimize for SEO, AEO, and Generative Discovery Over 97% of web pages get zero traffic from Google. Why? Because most websites don’t prioritize SEO, or worse, assume it’s optional. The truth is, SEO is the backbone of a website’s ability to drive visitors — and ultimately, leads. You
The Cracker Barrel Debacle: A Lesson in Rebranding What Happened: At the end of August 2025, Cracker Barrel rolled out a new look to usher in a new era for the company. The familiar “Old Timer” logo — the man leaning on a barrel — was replaced with a plain,
