Have you experienced the time, effort, and oftentimes, frustration that comes with managing a website after launch?
Managing website content is easy. Maintaining and securing the more obscure parts of your website, like cybersecurity, plugin and platform updates – now that’s where things get complicated (and often ignored).
After over a decade of building websites for our clients, we began to recognize that the most overlooked aspect of a new website was the maintenance involved after launch. I know what you’re thinking, “But Dom, what’s wrong with that? Why would I continue to pay for a website after it’s finished?”
Let’s put it this way. Launching a website without a proper post-launch maintenance plan is like buying a car without any intention of servicing it. It can be done, but will likely lead to problems that could have been prevented.
Here’s why we believe that having a strong post-launch maintenance plan for your website is vital to keeping your business running smoothly, saving more time, and mitigating risk.
Website Platforms Are Always Changing
Whether you use DIY website builders like Wix or a more advanced content management system like WordPress, one thing remains the same: change.
As the internet becomes more sophisticated and new digital tools are introduced every day, so does the need for website platforms to evolve.
Websites of the 2000’s have different needs than websites of the 90’s.
User management, design trends, and technology advancements all play an important role in the entire life cycle of a modern website.
It’s unrealistic to expect that the average DIY web creator or small business owner will actively monitor the changing digital landscape and implement changes to their website accordingly.
Customer Data is Not as Secure as You Think
According to Statista, in the first half of 2022, there were 817 cases of compromised data affecting over 53 million individuals.
Aside from the use of weak passwords and social media selling your data, poorly maintained websites can also play a role in perpetuating the insecure transmission of personal data.
Hackers can exploit vulnerabilities within website platforms and digital tools if regular updates and maintenance are ignored.
If you handle sensitive customer and user data using an e-commerce or networking website, it’s important to ensure that your website is safe, secure, and up-to-date.
Your Time is Valuable
Web professionals spend a large portion of their time ensuring that their websites are functional, safe, and secure at all times.
Most business owners and organizational leaders don’t have the time or manpower to dedicate hours of their work schedules to maintaining a website.
That’s where we come in.
Embark Care is our maintenance service for websites built on WordPress, and we go the extra mile to ensure that our websites are taken care of.
This service includes:
- Blazing fast websites using Cloudflare CDN Enterprise
- Industry-leading cloud servers
- SSL security and malware defense
- Daily backups (90 days of retention)
- 24/7 uptime monitoring
- Immediate response to website downtime
- Routine plugin and website backend updates
Simply put, we maintain secure, stable, and reliable websites proven by our impressive 99.9% uptime (performing 550% better than industry-average).
Your time is priceless. So consider hiring web professionals to take the stress out of managing your WordPress website so you can get back to what matters most — serving your customers and growing your business.
Final Thoughts
Whether you self-manage your website or hire out, we believe that everyone deserves a quality website. If you’re looking to partner with us for your website needs, our proprietary Embark Care service may be for you.
Get in touch, we’d love to connect and offer a complimentary consult to review your existing maintenance process.
