Blogging about work, life and fun.
The Cracker Barrel Debacle: A Lesson in Rebranding What Happened: At the end of August 2025, Cracker Barrel rolled out a new look to usher in a new era for the company. The familiar “Old Timer” logo — the man leaning on a barrel — was replaced with a plain,
Hi! I’m Christina, and I’m the Marketing Manager here at Embark. Day-to-day, I wear a few hats: writing copy, shaping campaign strategy, overseeing design direction, and diving into ad reports to make sure our work is connecting. I also support internal workflow – jumping into brainstorms and collaborating across teams
Here’s Why You Don’t Want to Sound like ChatGPT There might be a part of you that wonders if this is even necessary. Isn’t it easier to just follow the trends, insert a basic “write me a newsletter” prompt and move on? While it is easier, it doesn’t make your
What is SEO in Website Design? SEO in website design is the process of structuring and optimizing a website to improve its visibility on search engines (mainly Google) while ensuring a seamless user experience. It involves elements like fast loading speeds, mobile responsiveness, clear navigation, and properly structured content, all
1. Embark Embark is a boutique marketing agency that helps startups, small businesses, and nonprofits grow their online presence with targeted strategies and measurable results. As a full-service agency, Embark delivers high-quality work at affordable rates — all while meeting or exceeding industry standards. They have a hands-on approach and
Why Branding Matters: The Value of a Strong Brand Identity Branding is like your company’s personality — and the promise your business makes to its customers. It’s a combination of strategy, storytelling, and customer experience that creates your company identity. It can be everything from your mission and values to
