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Why Branding Matters: The Value of a Strong Brand Identity Branding is like your company’s personality — and the promise your business makes to its customers. It’s a combination of strategy, storytelling, and customer experience that creates your company identity. It can be everything from your mission and values to
1. Brand Fail: Cracker Barrel What Happened: At the end of August 2025, Cracker Barrel rolled out a new look to usher in a new era for the company. The familiar “Old Timer” logo — the man leaning on a barrel — was replaced with a plain, text-only wordmark. Stores
1. TikTok’s Future and the Social Media Shake-Up of 2025 It’s a little strange to start with something that isn’t necessarily a trend, but this piece of news will shape all trends for 2025. The ongoing discussions about TikTok’s future, including a potential ban or sale happening at the end
1. Turn Therapeutics Website: turntherapeutics.com About Them: Turn Therapeutics is a company specializing in pharmaceutical and medical devices. They’re dedicated to wound care and solving skin issues with treatments for things like eczema, nail fungus, and more. What’s Impressive About Their Design: Turn Therapeutics has a super responsive design, with
Holiday Marketing Strategy #1: Christmas Shoppers Love to Shop Small When looking for holiday promotion ideas, we’ve got good news! You already have a huge advantage over your competitors. While it may seem that Amazon and Walmart are completely monopolizing the Christmas season, studies show that in general, holiday shoppers
What is a Branding Package? A branding package is a carefully designed collection of assets that define your brand’s look, feel, and tone across various platforms. It includes elements like logos, color schemes, typography, and guidelines, all created to ensure your brand shows up consistently wherever it’s seen. Whether you’re
