Camp Starfish

Transforming a nonprofit brand that serves children with special needs.

Camp Starfish is the only nationwide camp to offer a 1-to-1 camper-to-counselor ratio for children with emotional, behavioral and learning challenges.

Services

Branding, Website Design & Development, Google Ads, Email

Brief

Camp Starfish wanted to revamp their decades-old website experience to make it more user-friendly on the frontend and easier to manage on the backend.

Solution

At first, Camp Starfish only sought a new website experience. But after multiple rounds of consultation, the decision was made to move forward with a complete brand overhaul. Our team pivoted quickly to present a series of new logo concepts and a subsequent stylescape. The result was a transformed brand that introduced new colors, streamlined typography, and modern graphics.

We immediately resumed the website design process and managed to stay in proximity to the original timeline. The final website delivered a much improved user experience and more intuitive organization of content. And with a 94 Google PageSpeed score, we were able to build a comprehensive site with incredible performance.